H. F. Goss Draper and Outfitter heritage sign in Austin Street Cue
Stories Above the Street  •  Cue

H. F. Goss

Draper, outfitter, general storekeeper and furnisher — Hubert Francis Goss was part of the busy commercial life of Austin Street during Cue's gold-rush years.

Austin Street  •  1897

A goldfields store selling almost everything.

The sign above Austin Street remembers Hubert Francis Goss, usually advertised simply as H. F. Goss. A remarkable photograph from 1897 shows his business operating in the heart of Cue, with his name prominently painted across the building.

Although remembered today as a draper and outfitter, Goss's early Cue business was broader than the modern sign suggests. Contemporary photographs identify him as a general storekeeper, while other signage advertises men's clothing, boots and shoes.

At a glance
Full name: Hubert Francis Goss
Also known as: Bert Goss
Cue business: Austin Street
Photographed: 1897
Trades: Storekeeper, draper & furnisher
Speciality: Men's drapery & tailor-made suits
Later occupation: Mining legal manager
Later life: Commission agent, Perth
Commercial Cue in pictures

Goss's shop survives in the photographic record.

Few things bring gold-rush Cue back to life as effectively as seeing the businesses themselves. In Goss's case, more than one photograph preserves his store and its original signage.

H. F. Goss store in Austin Street Cue in 1897
H. F. Goss  •  1897

The general storekeeper

The Battye Library photograph identifies this as H. F. Goss, Storekeeper, 1897. The original caption records that the shop formed part of Mr E. Lee Steere's premises in Austin Street, next door to the Gentleman's Club.

Austin Street Cue showing the H. F. Goss business
Austin Street

His name across the streetscape

In this wider view, Goss's signage stands among neighbouring merchants and storekeepers. One sign advertises H. F. Goss — Men's Clothing, Boots & Shoes, giving a clear picture of the retail trade that later developed into his specialised drapery business.

The business evolves

By 1901, Goss had a new shop and a much sharper identity.

Four years after the 1897 photograph, Goss was advertising himself as H. F. Goss — Draper and Furnisher.

His advertisement of September 1901 announced that he had opened in new premises in Austin Street, opposite the Post Office. This appears to mark a move from the earlier store photographed beside the Gentleman's Club.

Goss told Cue customers that he had recently returned from Perth after selecting a new stock and intended to give particular attention to men's drapery, alongside tailoring and household furnishings.

1901 H. F. Goss Draper and Furnisher newspaper advertisement
The Murchison Times and Day Dawn Gazette, 19 September 1901.
New premises  •  1901

Men's drapery, tailor-made suits — and an entire furnishing department.

The advertisement reveals just how ambitious the new business was. Goss promoted a substantial range of men's drapery and promised both quality and price.

A major feature was tailor-made suits. Orders were taken in Cue, with customers able to inspect a range of patterns, and the finished suit was advertised for delivery in around ten days.

“That the Price and Quality Will be right.”

Then came the furnishing department — showing that Goss was still much more than a clothing shop. Furniture, bedding, chairs, washstands, perambulators and go-carts were among the extensive range offered to Cue households.

Inside the new shop

Getting dressed was only the beginning.

The 1901 advertisement reads almost like a department store catalogue. For a remote goldfields town, the range available was remarkable.

MEN'S DRAPERY

Clothing, boots & shoes

The business specialised in men's clothing, building on the trade already visible in the 1897 photographs and signage.

TAILOR-MADE

A suit made to order

Goss promoted tailor-made suits as a service previously neglected in Cue, offering customers a choice of patterns and made-to-order clothing.

THE HOME

Furniture & furnishings

Cane lounges, chairs, sideboards, sofas, chests of drawers, beds, mattresses, washstands, prams and go-carts were among the goods advertised.

Gold-rush Cue

A remote town — but not a simple one.

Goss's business tells us something important about Cue at the turn of the twentieth century. The goldfields population did not live only on mining supplies and basic provisions.

Residents wanted well-made clothing, tailored suits, household furniture, children's equipment and the same kinds of consumer goods available in larger centres.

Businesses such as Goss's helped turn Cue from a mining camp into a functioning town — a place where people expected to live, raise families, furnish homes and participate in a growing commercial community.

A changing career

Goss did not remain a draper forever.

The goldfields created opportunities far beyond retail. By 1908, Western Australia's Post Office Directory listed Hubert F. Goss of Day Dawn among the State's legal managers — a mining administration role very different from the Austin Street store.

His later records show another transition. By the end of his life Goss was living in Perth and described professionally as a commission agent. His working life therefore stretched from goldfields retail into mining and commercial administration.

Hubert Francis Goss

More than one career.

1897: General storekeeper, Cue
1901: Draper & furnisher, Cue
1908: Legal manager, Day Dawn
Later: Commission agent, Perth
Later life

From Cue to Perth.

A 1941 probate notice provides the clearest confirmation of the man behind the initials. It names him as Hubert Francis Goss, sometimes known as Bert Goss.

By then his address was 177 Murray Street, Perth, and his occupation was recorded as commission agent.

The surviving record therefore follows Goss from the commercial bustle of Austin Street, through another phase of the Murchison mining industry, and eventually to a later working life in Perth.

His story in the records

From storekeeper to mining manager.

1897

Austin Street

Photographs preserve Goss's general store and clothing business in Cue.

1901

New premises

Advertises as a draper and furnisher opposite the Post Office in Austin Street.

1908

Day Dawn

Hubert F. Goss is listed as a legal manager in the mining community at Day Dawn.

1941

Perth

His probate record identifies Hubert Francis “Bert” Goss as a Perth commission agent.

H. F. Goss Draper and Outfitter heritage signage above Austin Street
Stories Above the Street

H. F. Goss looks over Austin Street once again.

Unlike some of the businesses remembered in the heritage signs, H. F. Goss really was an Austin Street trader.

Historic photographs preserve his original signs in this very streetscape, while his newspaper advertisements give us a glimpse of what customers could buy inside.

More than 125 years later, the restored H. F. Goss — Draper & Outfitter sign brings one of Cue's early merchants back into the modern town centre.

Historical note

This page is based on surviving photographs of the H. F. Goss business in Cue, including Battye Library image 89752P; contemporary advertising in The Murchison Times and Day Dawn Gazette; the Western Australian Post Office Directory; and later government probate records. The evidence confirms H. F. Goss as Hubert Francis Goss, also known as Bert Goss. Where a precise detail has not yet been established, it has not been presented here as fact.

Stories Above the Street

A name on a sign. A whole business behind it.

Hubert Francis Goss sold clothing, boots, tailor-made suits, furniture and household goods to a rapidly growing goldfields community. His surviving photographs and advertisements allow us to look beyond the restored sign and see Austin Street as his customers would have known it — busy, ambitious and very much alive.